The door bell rings and the owner approaches the door and sees a male figure standing outside. He is wearing a TShirt without any business name or identification. The owner of the house is uneasy, unsure who that person might be and what he might want.
Contrast that with the situation where the person ringing the door bell has a shirt with Tom's Landscaping embroidered or screened clearly on the front. He has a hat with the same matching logo. The owner immediately recognizes the business name and realizes why he is there. Is there a difference in how that representative of the business is received by the prospective customer, the owner of the house? You bet.
Are sales lost because the roofer or the contractor or the A/C guy looks suspicious and uninviting? Does the shirt or hat with the business logo add professionalism and credibility? Yes it does. Identifying the business on what is worn is so important to a mutually successful business relationship because the first impression is the most important one.
Also, think about how the embroidered or screened logo or business name is always advertising the business, whether the employee is walking in the neighborhood or standing in line at the grocery store. The business name is seen by all who see the employee. It's the greatest way for employees to advertise the business to those people who are prospective customers every day of the week.
The Trail Through Peoria is a Real Asset
We just came back from a brisk bike ride on the trail that runs through Peoria. What a great asset Peoria offers! We generally get on at the corner of Giles and Knoxville and head north toward Pioneer Parkway. Along the way we pass through wooded areas, cross a bridge, see many backyards, cross Teton, enjoy some nice gardens, scare dozens of rabbits into the woods, and enjoy nature. It's very close to Knoxville, but because of the thickness of the trees and bushes, we have never seen this nature before from our cars on Knoxville. How many years have we cruised that area on Knoxville and never thought about what was on the other side of the woods?
And the people we see along the trail? Many nationalities, walkers and riders of all ages, men and women in equal numbers, babies in strollers, walkers chatting away, runners with iPods in their ears, and plenty of dogs walking their masters. Don't worry about what your bike looks like --- mine is a fat wheeled bike with no gears and old fashioned brakes.
Sometimes we go further north to where Route 6 crosses the trail. Other times we turn around at Pioneer Pkwy and go south to Midsate College and back by Kellar. It's all good fun and great exercise. Try it sometime. Peoria should be proud.
